The Nolcha Fashion Business Conference, May 20th 2010, caters to independent fashion designers, retailers and related independent industry businesses; providing one full day of industry expert-led interactive panels and thought-leadership discussions with those who define business strategy in the fashion market. Global issues will be addressed ranging from manufacturing, retail and sourcing of materials. 

This unique event, sponsored by Datafashion and Staples Copy & Print, delivers content that is key to the independent fashion business owner by renowned professionals and industry experts; providing an additional platform for intimate networking with industry executives and decision makers.

Speakers include:

Long Nguyen, Fashion Director, Flaunt Magazine

Rick Weinstein, Director Sales/Marketing, Searle NYC

Jennifer Evans, President, Evans Group International

Sheryl Spariel, President, The Fabric Stock Exchange

Yuli Ziv, Co - Founder, My It Things

Michael Rabin, Sales, Datafashion

Click here to view all speakers

Agenda:

8:45am: Registration opens

9:30am:  Imaging and Branding - Image is everything and with that said…from the initial image that launches your collection all of the way to the seasonal updates, a fashion brand needs a path. Learn from the experts who will tell you everything from what colors mean to the consumer, what fonts really say and how important is a unique logo.

11:00am:  Manufacturing and Sourcing - Where do you turn when starting your collection? How do you grow when your orders get bigger? What are the pros and cons of sourcing internationally? How do I create a proper tech pack for my manufacturer? All of these questions will be answered as well as how to find pattern makers, seamstresses and a one stop shop for production.

12:30pm: Virtual Worlds and Social Networks - A new institution in the fashion community, virtual goods have become a $100 million business per day. Learn how fashion fits into the equation with 3D modeling, virtual runway shows and virtual fashion pieces that can not only save money, but make money. Also learn about how social networks fit into virtual worlds as an additional marketing tool for your independent business.

2:00pm: Lunch break provided by Big Daddy's, Pop Chips and Fuze Beverages.

3:00pm: Retail - Buyers and showroom representatives discuss what they expect from designers in terms of numbers of sku’s, linesheets, lookbooks and how to approach a buyer/showroom with your collection.

4:30pm: Finance presented by NYC Business Solutions and M & T Bank- From bank cards, to lines of credit to loans, factoring, purchase order funding and merchant cash advances.

6:15pm: Cocktail reception